Marketing

B2B And B2C marketing

The two major segments of marketing a business to business B2B marketing and business to customer B2C marketing.

B2B marketing

B2B Marketing refers to any marketing strategy or content that is great towers a business or organisation.

Any company that sells products or services to other businesses or organizations typically uses B2B Marketing strategies.

Examples of products sold through B2B marketing include.

Major equipment

Accessory equipment

Raw materials

Component parts

Processed materials 

Supplies

Venues

Business services

The four major categories of B2B product purchasers are:

•Resellers- buy B2B products to sell through retail or wholesale establishments.

•Governments- buy B2B products for use in government projects.

•Institutions- use B2B products to continue operation.

B2C Marketing

Business-to-Business marketiing , or B2B marketing, refers to the tectics and strategies in which a company promotes its products and services to individual people.

Traditionally, this could refer to individuals shopping for personal products in a broad sense.

C2B Marketing

Business-to-Consumer Marketing or C2B marketing is a business model where the end consumer create products and services which are consumed by businesses and organisations.

In is diametrically opposed to the popular concept of B2C or Business-to-Consumer where the companies make goods and services available to the end consumers

C2C marketing

Customer customer marketing or C2C marketing represents a market environment where once customer purchases goods from another customer using a third-party business or platform facilitate the transaction.

C2C companies are a new type of model that has emerged with E-Commerce technology And The sharing economy.

Differences in B2B b2c and b2c marketing 

the different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets.

The main differences in these markets are diamond, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences negotiation, reciprocity, leasing and promotional methods.

•Demand B2B  demand is delivered because businesses by products based on how much diamond there is 4 the final customer product.

•Businesses by products based on customer's want and needs.

•B2C demand is primarily because customers buy products based on their ones want and needs.

•Purchasing volume: Business buy products in large volumes to distribute to customers. customers buy products in smaller volumes suitable for personal use.

•Leasing: Businesses tend to lease expensive items while consumer tend to save up to buy expensive items.

•Promotional methods: In B2B marketing, the most common promotionanl methods is personal selling.

•B2B marketing mostly uses sales promotion, public relations, advertising, and social media.